First they made them all but obsolete with their phones, now they are bringing them back. That’s right, the computer company with designs on your very soul has just reinvented the wristwatch for Generation Swipe.
Described at its launch by company CEO Tim Cook as the “most advanced timepiece ever created”, the iPhone-compatible Apple Watch enables you to send and receive messages, answer calls and even monitor your health and fitness levels.
Navigated by a brand new Digital Crown interface and Force Touch, which distinguishes between taps and presses, you’ll have access to your favourite Apple apps and functions (suitably revised for a smaller screen), including Siri. And yes, it also tells the time.
It is available in three versions: Apple Watch (£479-£949), Apple Watch Sport (£299) and Apple Watch Edition (prices starts at £8,000).
The trouble with selfies is that you either resign yourself to a photo that is largely face and arm, or walk around with what looks like a cross between an old car aerial and a golf putter.
Stick a couple of Ventz up your sleeves, however, and you can increase airflow through your suit, reducing heat build-up by as much as a quarter.
A building site is not the place for sensitive, easily offended electronic devices. You want something with a bit of a thick skin, and they don’t come much thicker than the Milwaukee M12.