First they made them all but obsolete with their phones, now they are bringing them back. That’s right, the computer company with designs on your very soul has just reinvented the wristwatch for Generation Swipe.
Described at its launch by company CEO Tim Cook as the “most advanced timepiece ever created”, the iPhone-compatible Apple Watch enables you to send and receive messages, answer calls and even monitor your health and fitness levels.
Navigated by a brand new Digital Crown interface and Force Touch, which distinguishes between taps and presses, you’ll have access to your favourite Apple apps and functions (suitably revised for a smaller screen), including Siri. And yes, it also tells the time.
It is available in three versions: Apple Watch (£479-£949), Apple Watch Sport (£299) and Apple Watch Edition (prices starts at £8,000).
Apart from going to the cinema, we remember when projecting a movie was barely witnessed outside village halls or the more exotic sort of (spoiled) children’s birthday parties.
Bruce represents the sort of sustainable manufacturing that we can all get behind.
The drinks-can sized unit is powered by a Li-ion battery able to deliver around three hours of playback.